i think you need to find out what the other operators are paying their drivers first, find out if on paye or self employed. i think you said your in devon on another of your posts. does this mean your mainly tourist based over summer months ?
once you find out what the others are paying, if the drivers get more working elsewhere then you need to find out if you can match their wages or even better them. also do the other companies have more contract work than yourself. because if you do rely on tourism then in the quiter months your going to need some good contract work to tide you over the leaner months. at least with the contract work its guaranteed work. but as your looking to recruit then you must be doing ok. so i guess it comes down to how much you pay them compared to if they worked for someone else. if you rent them the cars, are they old sheds etc. if you do rent then are you charging over the odds ?
but you really must get as much inside info on your competitors asap to decide where you can improve and become more competitive.
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